A Tool to Quickly Assess Your Business, from PointForward

As I've mentioned in another post on HubSpot, a happy workforce creates more effective products, offers better customer service, and wins more delighted customers. It all starts with the assurance that your employees are all invested, engaged, and rowing in the same direction. But how do you determine whether this is the case?

My friends at PointForward have developed a Business Health Assessment tool to "quickly corral the intelligence of your workforce, and to pinpoint what is working and what needs fixing across four areas critical to any company’s success."

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Recommended Reading: Newsonomics

AOL's Patch, a sizable investment in hyperlocal news and information, has been discussed at length by journalists and the tech industry at large. As a senior manager reporting into and collaborating cross-functionally with several members of the central organization, I had considerable exposure to executive decision-makers, and I formed many of my own opinions as to how the venture could be successful. 

While I cannot talk about my opinions or my experiences here, I applaud Ken Doctor's effort to discuss lessons learned in his piece for the Nieman Journalism Lab.

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HubSpot has it goin' ON!

Have you ever worked at a company where the stated mission and values don't exactly sync with the day-to-day reality for employees OR customers? Over-promising and under-delivering cultural statements and programs can certainly rub employees the wrong way, for one. Unfortunately, that's not easy to hide from the most important stakeholders: customers.

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